Page 93 - Biorefinery 2030 Future Prospects for the Bioeconomy (2015)

3 The Bazancourt-Pomacle Biorefinery: An On-Going Success Story? 61

Box 2.8 SWOT Analysis of the Biorefinery 49 in 2011
Strengths Weaknesses
A recognised site High levels of conflicting interests on the
• world-famous site: organised visits, site
conferences on the topic of agro-resources • pollution: noise, odour, atmospheric,
• A site that attracts higher education visual
institutions • Insufficient road development on the site:
Recognised innovation capacity footpaths, clear road and other signs.. .
• ARD, Europe’s leading agro-resource • Problems caused by HGV traffic, despite
technology transfer centre a rail connection to CRISTANOL, the
• Successful, value-creating projects such sugar factory and AIR LIQUIDE
as SOLIANCE, BIODEMO, BIOAMBER, • Insufficient road furniture
FUTUROL • Problems with gas and electricity
• Well-established industrial symbiosis supplies
Extremely accessible location Reputation still to be developed
• A34 motorway exit • Scientific status needs to be more visible
• Improved rail access via Bazancourt Insufficient hotel and catering facilities
station with direct connections to the high- • Accommodation, hotels, restaurants
speed train line at Reims (work in progress)
Leadership problems
• no real leader/coordinator for decision
making
Opportunities Threats
Significant assets in a fast-growing, Risk that actors on the site may leave
diversifying world bioethanol market • Increased competition between regions to
• Fast-growing world market: + 67 % attract innovative firms
between 2006 and 2009 (in volume), • Regions offering more attractive working
currently dominated by the USA (45 % of conditions and environment?
production), and Brazil (31 %) Overall facilities might not correspond to
• French positioning needs strengthening: the site’s ambition to be a world-renowned
production in France represents 30 % of centre
European production (growth of 117 % • Poor quality facilities
between 2006 and 2009) • Insufficient attention paid to all those
• CRISTANOL: leading French company concerned with the site
• diversification of raw materials: projects • insufficiently coherent overall
for producing production of bioethanol communication by the site
from lignocellulosic biomass Difficulty of attracting SMEs and start-up
firms
• A big challenge for the agro-industrial
site in years to come
Uncertainty of public policy
• Aim of achieving at least 10 % renewable
fuel by 2020 50 then 6 % limit on first
generation biofuel 51

49
From Algoe ´ Consultants, Diagnostic Presentation Diagnostic of the Reims Champagne Nord
agro-industrial complex, September 2011. Study carried out at the request of the Burgundy Plain
Community of Communes and that of the Suippe Valley.
50
DIRECTIVE 2009/28/CE.
51
Vote in the European parliament on 11/09/2013.