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60                       2  An Original Business Model: The Integrated Biorefinery




                  Innova ve
               patentable molecules  On-going research





                                                Un l 2012
                                                                   Move to  Canada









               TL1    TL2    TL3     TL4    TL5    TL6    TL7     TL8    TL9
                Basic principles observed   and reported  Technology concept and/or   applica on formulated  Analy cal and experimental   cri cal func on and/or   characteris c proof of   concept  Component and/or  breadboard valida on in   laboratory environment  Component and/or  breadboard valida on in   relevant environment  System/subsystem








                pre-design phase  experimental phase   pre-industrialisa on phase  industrialisa on phase
            Fig. 2.23 Application of TRL to the Bazancourt-Pomacle site (With regard to the joint project
            between Global Bioenergies and Biodemo, see Chap. 4)


              The aim of the analysis is to take account of both internal and external factors
            when defining strategy, by maximising the potential of the strengths and
            opportunities and by minimising the effects of the weaknesses and threats.
              It is interesting to read this analysis carried out in 2011 for the Bazancourt-
            Pomacle Biorefinery (c.f. Box 2.6).
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