Page 97 - Budgeting for Managers

Budgeting for Managers
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the owner asking them to read the newsletter and think of new ways
of delighting our customers.A new edition will come out the first of
February, May,August, and October every year.
Work Plan
Concept:
Interview owner, get core idea
Talk to all managers, add new ideas
Talk to favorite customers (friends of the store) and get their reaction
Draft top half of QPO
Run it by managers for suggestions
Revise QPO
Approval
Present QPO to owners
Answer any questions
Make revisions
Owner approves plan
Analysis
Look at our other advertising for ideas
Look at competitors’ mailings, newsletters, and catalogs
Meet with advertising consultant, build a mock-up
Create feature article title and outline
Create two short article titles and ideas
Find possible writers
Select sample images (just to get general idea—may change later)
Make a list of departments (1-2 paragraphs)
Convince managers to write department articles
Show mock-up and QPO to managers
Revise
Show mock-up to friends of the store
Revise
Prepare distribution plan
Discuss printing and delivery schedule with printer
Arrange for bulk mail
Write distribution plan
Meet with business manager to go over QPO, distribution plan, and
mock-up in detail
Proofread and revise all items
Approval
Present entire package to owner