Page 99 - Budgeting for Managers
P. 99

Budgeting for Managers
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                                      Follow up by e-mail or inter-office mail, delivering detailed
                                      instructions from work plan
                                    For each article:
                                      Assign to author, sending article description and writing tip sheet
                                      Author drafts
                                      Review draft
                                      Revise (or have author revise)
                                      Get author’s approval
                                      For feature and two major articles
                                         Check with owner
                                         Revise if necessary
                                    For images (split the work with advertising consultant and check
                                      each other’s work)
                                      Select a range of images from our photo collection
                                      Create 2-page layouts with montages
                                      Coordinate colors
                                      Check image with text, if text is ready
                                      Mark for cropping
                                    Graphics art preparation
                                      Crop images
                                      Adjust shading and tone
                                    Newsletter layout (graphic artist)
                                      Enter all articles in word processor
                                      Deliver all articles to graphic artist in electronic form
                                      Lay out text and graphics
                                      Prepare camera-ready copy
                                    Print galley from camera-ready copy
                                    Check galleys
                                      Proofread text
                                      Advertising consultant check images and overall look and feel
                                      Review with some managers, whoever is available
                                      Make final changes
                                      Prepare final mock-up
                                    Have accounting cut down payment check for printer
                                      Approval
                                         Show final mock-up at managers’ meeting
                                         Get revisions (if any) from owner and managers
                                         Make changes (if any)
                                         Get owner’s final approval
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