Page 63 - Business Plans that Work A Guide for Small Business

54 • Business Plans that Work

Lazybones Table of Contents

Major headings are de-
noted as 1, 2, 3 and subheads
are denoted as 1.1, 1.2, etc.
TABLE OF CONTENTS
SECTiON 1: iNduSTry 1
1.1 NoN-CoiN operated LauNdry & dry CLeaNiNg iNdustry ........................... 1
Notice exhibit 1.1: iNdustry segmeNts ........................................ 1
how they
highlight exhibits. exhibit 1.2: iNdustry reveNue aNd growth, 2004-2008 ..................... 2
Telling your story exhibit 1.3: empLoymeNt size by estabLishmeNt, 2005 ....................... 2
in “pictures” exhibit 1.4: major pLayers ........................................... 3
conveys lots of
information 1.2 FraNChisiNg overview ................................................... 3
quickly and exhibit 1.5: FraNChisiNg by segmeNt, 2007 .............................. 4
concisely.
exhibit 1.6: persoNaL serviCes segmeNt 2001-2005 ........................ 4
exhibit 1.7: FraNChisiNg Fees, 2001 ................................... 5
exhibit 1.8: FraNChisiNg royaLty rate (perCeNt oF reveNue), 2001 ............ 6
1.3 uNiversity CoLLeges iNdustry ............................................ 7
exhibit 1.9: uNiversity CoLLege iNdustry reveNue aNd growth, 1997-2013 ....... 7
exhibit 1.10: uNiversity CoLLeges by eNroLLmeNt aNd type, 2007 .............. 7
exhibit 1.11: uNiversity CoLLege tuitioNs, 2008 ......................... 7
SECTiON 2: ThE OppOrTuNiTy 8
2.1 Customers ........................................................... 8
2.2 CompetitioN .......................................................... 8
exhibit 2.1: Competitive proFiLe matrix
SECTiON 3: COmpANy ANd prOduCT dESCripTiON 9
3.1 CompaNy today ........................................................ 7
exhibit 3.1: LazyboNes CoLorado LauNdry FLoor ............................ 11
3.2 FraNChise produCt propositioN ........................................... 10
exhibit 3.2: sCreeNshot oF LauNdry weigh statioN ......................... 12
exhibit 3.3: LazyboNes FraNChise positioNiNg map ......................... 12
3.3 site evaLuators ..................................................... 12
SECTiON 4: mArkETiNG pLAN 12
4.1 oN Campus ......................................................... 12
exhibit 4.1: LauNdry priCiNg ........................................ 17
exhibit 4.2: FuLL body vehiCLe graphiCs ............................... 18
4.2 FraNChise saLes ..................................................... 18
exhibit 4.3: FraNChisiNg priCiNg tabLe ................................. 20
SECTiON 5: OpErATiONS pLAN 21
5.1 LoCaL systems ....................................................... 21
exhibit 5.1: sampLe LauNdry paCkage LabeL .............................. 21
exhibit 5.2: storage items put away For the summer ........................ 22
5.2 CeNtraLized systems .................................................. 22
5.3 FraNChise operatioNaL diFFereNCes ........................................ 24
5.4 FaCiLities aNd equipmeNt ............................................... 25
exhibit 5.3: LoCaL Leases .......................................... 25
exhibit 5.4: start up equipmeNt aNd Costs .............................. 25