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Seven Faces of The Senior Executive The Intrapreneur The Entrepreneur

Jean-Pierre Cuoni, Dagfi nn Myhre, Mariëlle Sijgers,
Business Model Chairman / EFG International Head of R&I Business Models / Telenor Entrepreneur / CDEF Holding BV

Focus: Help exploit the latest techno-
Focus: Address unsatisfi ed customer
Focus: Establish a new business model
Innovation in an old industry logical developments with the right needs and build new business models
business models
Jean-Pierre Cuoni is chairman of
around them
EFG International, a private bank Dagfi nn leads a business model unit Marielle Sijgers is a full-fl edged
with what may be the industry’s most at Telenor, one of the world’s ten larg- entrepreneur. Together with her
innovative business model. With est mobile telephone operators. The business partner, Ronald van den
EFG he is profoundly transforming telecom sector demands continuous Hoff, she’s shaking up the meeting,
the traditional relationships between innovation, and Dagfi nn’s initiatives congress, and hospitality industry
bank, clients, and client relationship help Telenor identify and understand with innovative business models.
managers. Envisioning, crafting, and sustainable models that exploit the Led by unsatisfi ed customer needs,
executing an innovative business potential of the latest technological the pair has invented new concepts
model in a conservative industry with developments. Through deep analysis such as Seats2meet.com, which allows
established players is an art, and of key industry trends, and by develop- on-the-fl y booking of meetings in
one that has placed EFG International ing and using leading-edge analytical untraditional locations. Together,
among the fastest growing banks tools, Dagfi nn’s team explores new Sijgers and van den Hoff constantly
in its sector. business concepts and opportunities. play with new business model ideas
and launch the most promising
concepts as new ventures.

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