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Design

Table of Contents

Patterns
The book is divided into five sections: 1 The Busi-
ness Model Canvas, a tool for describing, analyzing,
and designing business models, 2 Business Model Canvas
Patterns, based on concepts from leading business
thinkers, 3 Techniques to help you design business Strategy
models, 4 Re-interpreting strategy through the
business model lens, and 5 A generic process to
help you design innovative business models, tying
together all the concepts, techniques, and tools in
Business Model Generation. }The last section offers
an outlook on five business model topics for future Afterword
exploration. Finally, the afterword provides a peek
into “the making of” Business Model Generation.
Process
Outlook

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