Page 15 -

1 Canvas 2 Patterns 3 Design 4 Strategy 5 Process

14 Definition of a Business 56 Unbundling Business 126 Customer Insights 200 Business Model 244 Business Model
Model Models Environment Design Process
134 Ideation
16 The 9 Building Blocks 66 The Long Tail 212 Evaluating Business } Outlook
146 Visual Thinking Models
44 The Business Model 76 Multi-Sided Platforms 262 Outlook
Canvas 160 Prototyping 226 Business Model
88 FREE as a Business Model Perspective on Blue Afterword
170 Storytelling Ocean Strategy
108 Open Business Models 274 Where did this book
180 Scenarios 232 Managing Multiple come from?
Business Models
276 References

!"#$%&'(%)*+(%,,---; /012013---2451-67