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Visualizing with Dr
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Visualizing with Dr
Visualizing with Dr
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Visualizing with Drawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawingsawings
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
Visualizing with Dr
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VISUAL THINKING
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DESIGN
Drawings can be even more powerful than Post-it™ notes because people awings can be even more powerful than Post-it™ notes because people Sketches and drawings can make a difference in several ways. The most etches and drawings can make a difference in several ways. The most
Dr
Sk
r
react more strongly to images than to words. Pictures deliver messages eact more strongly to images than to words. Pictures deliver messages obvious one is explaining and communicating your business model based vious one is explaining and communicating your business model based
ob
on simple dr
instantly
instantly. Simple drawings can express ideas that otherwise require many . Simple drawings can express ideas that otherwise require many on simple drawings, something we explain how to do at the end of this awings, something we explain how to do at the end of this
words. chapter. Another is sketching out a typical client and her environment to
illustrate one of your Customer Segments. This will trigger a more con-
It’s easier than we think. A stick fi gure with a smiling face conveys emo- crete, intensive discussion compared to outlining that person’s character-
tion. A big bag of money and a small bag of money convey proportions. istics in writing. Finally, sketching out a Customer Segment’s needs and
The problem is that most of us think we can’t draw. We’re embarrassed jobs-to-get-done is a powerful way to exploit visual techniques.
lest our sketches appear unsophisticated or childish. The truth is that even
crude drawings, sincerely rendered, make things tangible and understand- Such drawings will likely trigger constructive discussion from which new
able. People interpret simple stick fi gures far more easily than abstract business model ideas will emerge. Now let’s examine four processes
concepts expressed in text. improved by visual thinking.
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