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Improve Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communicationove Communication
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VISUAL THINKING
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DESIGN

create company-wide understanding selling internally selling externally

When it comes to communicating a business In organizations, ideas and plans often must be Just as employees must “sell” ideas internally,
model and its most important elements, a picture “sold” internally at various levels to garner support entrepreneurs with plans based on new business
is truly worth a thousand words. Everybody in an or obtain funding. A powerful visual story reinforc- models must sell them to other parties, such as
organization needs to understand its business ing your pitch can increase your chances of winning investors or potential collaborators. Strong visuals
model, because everybody can potentially contrib- understanding and backing for your idea. Using substantially increase chances of success.
ute to its improvement. At the very least, employees images rather than just words to tell the story makes
need a shared understanding of the model so they your case even stronger, because people identify
can move in the same strategic direction. Visual immediately with images. Good imagery readily
depiction is the best way to create such a shared communicates your organization’s current status,
understanding. what needs doing, how it can be done, and what
the future might look like.

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