Page 165 -
P. 165

Visual Storytelling Activity











                                                                                                                                             ACTIVITY




                                                                                                                                           159
                                                                                                                                          159
                                                                                                                                             DESIGN






                  1                            2                             3                            4
                  map your business model      draw each business            defi ne the storyline         tell the story
                                               model element
                  ›  Begin by mapping out a simple, text-                    ›  Decide which Post-it™ notes you will   ›  Tell your business model story one
                    based version of your business model.   ›  One at a time, take each Post-it™   put up fi rst when telling your story.   drawn Post-it™ picture at a time.
                                                 note and replace it with a drawing
                  ›  Write each business model element                       ›  Try different paths. You might start
                    on an individual Post-it™ note.  representing the content.   with Customer Segments, or maybe   Note: Depending on the context and
                                               ›  Keep the images simple: omit detail.    the Value Proposition.   your personal preferences, you may
                  ›  Mapping can be done individually                                                       want to use PowerPoint or Keynote.
                    or with a group.           ›  Drawing quality is unimportant as   ›  Basically, any starting point is possible   Slideware, though, is unlikely to
                                                 long as the message is conveyed.  if it effectively supports your story.  produce the positive surprise effect
                                                                                                            of the Post-it™ approach.



















          !"#$%&'(%)*+(%,,---12;                                                                                                      /012013---248.-67
   160   161   162   163   164   165   166   167   168   169   170