Page 160 -

E E E E E E E E E E E E E E E E E E E E E E E E E
Explore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas xplore Ideas

VISUAL THINKING

154154

DESIGN

idea trigger
playy
idea trigger pla
A visual business model also provides opportunity s model also provides opportunity
The Business Model Canvas is a bit like an artist’s
The Business Model Canvas is a bit like an artist’s A visual busines
for play. With the elements of a model visible on
canvas. When an artist starts painting, he often
canvas. When an artist starts painting, he often for play. With the elements of a model visible on
has a vague idea—not an exact image—in mind. a wall in the form of individual Post-it™ notes,
Rather than starting in one corner of a canvas and you can start discussing what happens when
executing sequentially, he starts wherever his muse you remove certain elements or insert new ones.
dictates and builds the painting organically. As For example, what would happen to your busi-
Pablo Picasso said, “I begin with an idea and then ness model if you eliminated the least profi table
it becomes something else.” Picasso saw ideas as Customer Segment? Could you do that? Or do you
nothing more than points of departure. He knew need the unprofi table segment to attract profi table
they would evolve into something new during their customers? Would eliminating unprofi table cus-
explication. tomers enable you to reduce resources and costs
Crafting a business model is no different. Ideas and improve services to profi table customers? A
placed in the Canvas trigger new ones. The Canvas visual model helps you think through the systemic
becomes a tool for facilitating the idea dialogue—for impact of modifying one element or another.
individuals sketching out their ideas and for groups
developing ideas together.

!"#$%&'(%)*+(%,,---128 /012013---2481-67