Page 164 -
P. 164

Telling a Visual Story










            VISUAL THINKING







         158158

            DESIGN





















               A powerful way to explain a business model is to tell a story one image at a time.
               Presenting a full description within the Business Model Canvas can overwhelm an
               audience. It’s better to introduce the model piece by piece. You could do this by drawing
               one piece after another, or by using PowerPoint. An appealing alternative is to pre-draw
               all the elements of a business model on Post-it™ notes, then put them up one after
               another as you explain the model. It allows the audience to follow the build-up of the
               model, and the visuals complement your explanation.







          !"#$%&'(%)*+(%,,---12:                                                                                                      /012013---248.-67
   159   160   161   162   163   164   165   166   167   168   169