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Value Proposition Assessment

                                Our Value Propositions are well   54321 12345              Our Value Propositions and
                        importance to my b.m. 1–10  Our Value Propositions have strong   54321 12345  Our Value Propositions have   certainty of evaluation 1-10
                                aligned with customer needs
                                                                                           customer needs are misaligned
                                                                                           no network effects
                                network effects
                                                                                           There are no synergies between
                                There are strong synergies between
                                                         54321 12345
                                our products and services
                                                                                           We have frequent complaints
                                Our customers are very satisfi ed   54321 12345             our products and services
                Cost/Revenue Assessment


                                We benefi t from strong margins  54321 12345                Our margins are poor
                         importance to my b.m. 1–10  Our revenues are predictable  54321 12345  Our revenues are unpredictable  certainty of evaluation 1-10  217


                                                                                           Our revenues are transactional
                                We have recurring Revenue
                                                         54321 12345
                                Streams and frequent repeat
                                                                                           with few repeat purchases
                                purchases
                                Our Revenue Streams are   54321 12345                      We depend on a single Revenue
                                diversifi ed                                                Stream
                                Our Revenue Streams are   54321 12345                      Our revenue sustainability is
                                sustainable                                                questionable
                                We collect revenues before   54321 12345                   We incur high costs before we
                                we incur expenses                                          collect revenues
                                We charge for what customers   54321 12345                 We fail to charge for things
                                are really willing to pay for                              customers are willing to pay for

                                Our pricing mechanisms capture   54321 12345               Our pricing mechanisms leave
                                full willingness to pay                                    money on the table
                                Our costs are predictable  54321 12345                     Our costs are unpredictable

                                Our Cost Structure is correctly   54321 12345              Our Cost Structure and business
                                matched to our business model                              model are poorly matched

                                Our operations are cost-effi cient   54321 12345            Our operations are cost-ineffi cient

                                We benefi t from economies of scale  54321 12345            We enjoy no economies of scale




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