Page 214 - Corporate Communication

Cornelissen-Index.qxd 10/9/2004 9:06 AM Page 202

202 Index

expert prescribers, 120, 159, 188 identity see corporate identity
external analysis, 188 image, 188
see also corporate image
FedEX, 146 IMC see integrated marketing communications
financial sector, 43–4, 64–5, 74–5 Inchcape, 137
Financial Times (FT) ‘Most Respected industrial goods, 188
Companies’, 80, 82, 84, 85 influencer stakes, 62, 107, 188
FMCG (fast moving consumer goods), 188 infomercials, 189
focus groups, 76, 77, 86, 188 input-output model, 58–9, 60, 68, 97
Fombrun, C.J., 79–80, 83 Institute of Practitioners in Advertising, 166, 168
forecasting frequency, 188 Institute of Public Policy Research, 66
Fortune ‘Most Admired Corporations’, 80, 82, 84, 85 Institute of Public Relations (IPR), 168–9
fragmentation instrumental justification, 60–1
of audience, 44, 183 instrumental use of theory, 14
in organizations, 45 integrated communications (IC), 41, 189
see also decentralization integrated marketing communications
Freeman, R.E., 48, 61–2, 107 (IMC), 15, 41, 47, 189
full service agency, 188 integration, 23, 24, 26,27
emergence of, 41–6
gender, 160 of marketing and public relations, 36, 38, 41–6
geodemographics, 188 see also centralization
Ghosn, C., 76 intentional communications, 189
global brand, 188 intermediary, 189
goals, 24, 25, 188 internal analysis, 189
Gray, E.R., 84–5 internal communications, 189
Griffin, J.J., 133 International Association of Business
Gronstedt,A., 41–2, 45, 131, 146–7 Communicators (IABC), 166, 169
Grunig, J.E., 18, 130, 133, 167, 169, 170 interviews, 86, 186
Grunig, L.A., 130, 133, 149, 170 Intradel, 140
guidelines, 145 investor relations departments, 136
IPO (initial public offering), 189
Hamel, G., 110–11 IPR (Institute of Public Relations), 168–9
Heath, R.L., 43 issues, 26, 189
Herkströter, C., 50
Heskett, J., 61 job rotation, 143
Hewlett-Packard, 61, 146 Johnson, G., 97
higher education, 10, 19–20, 167–8 journalists, 34–5
Hirschman, E.C., 13
Hollander, S.C., 127 Katz, D., 158
horizontal structure, 128–31, 142–3, 146, 188 Khan, R.L., 158
communications guidelines, 145 Kingfisher, 97
corporate vision and communications Kitchen, P.J., 40
strategy, 145 knowledge, 162–3, 163–4, 165–7, 169, 183
council meetings, 145 Kodak, 39
in different contexts, 146–7 Kotler, P., 38, 148
open communications and networking, 144 Kotter, J., 61
process documentation, 144 KPN, 163
recruitment, training and job rotation, 143
teamwork, 143–4 laddering, 76, 77–8, 86, 189
human resources (HR), 180 latent stakeholders, 108–9
Hunt,T., 18 legitimacy, 59, 60, 79, 107, 108, 112, 189
Hunter,T., 133 L’Etang, J., 167
Lewin, K., 14
IABC (International Association of Business licensing, 168–9, 189
Communicators), 166, 169 life cycle, 189
IC (integrated communications), 41, 189 lifestyle, 189