Page 213 - Corporate Communication

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Index 201

corporate identity cont. DESTEP analysis, 105, 187
and organizational identity, 69–72 differentiation competitive strategy, 111, 187
and reputation, 69–70, 79–81, 87 Dionisopoulous, G.N., 17
and rise of corporate communications, 45, 48 direct mail, 187
and stakeholder management, 68–70 direct marketing, 187
and vertical structure, 139 direct response, 187
corporate image discretionary stakeholders, 109
Barclays Bank, 43–4 distribution channels, 187
concept of, 24, 25, 185 domain similarity, 135, 149–50, 187
and corporate reputation, 84 dominant coalition, 149, 187
corporate objectives and goals, 24, 25, 110, 185 dominant stakeholders, 109
corporate reputation dormant stakeholders, 108–9
case study, 49 Douwe Egberts (DE), 140
concept of, 15, 24, 25, 83–5, 186 Dozier, D.M., 98–9, 119, 132, 159, 160
and corporate image, 84 dual reporting relationships, 131, 137
and CSR, 63–4
and identity, 69–70, 79–81, 87 ecological responsibilities, 49–52,65
importance of, 60, 79 economic stakes, 61–2, 107, 187
measuring, 85–7, 107–8 economies of scale, 136, 187
corporate reputation rankings, 80, 81–3, 84, 85, 87 education and training, 10, 19–20, 143, 167–8
corporate social responsibility (CSR), 49–52, efficiency, 44
57–8, 63–7, 186 Elkington, J., 65
corporate social responsibility reporting, 65–7 employees, and identity, 68, 71, 76
corporate strategy, 186 encoding, 187
and communications strategy, 22, 47, endorsed identity, 72–3, 139, 187
99–100, 101–2, 145, 179 environment
council meetings, 145, 186 analysis of, 105–6
Council of Public Relations Firms, 133 in contingency theory, 147–9
coverage, 186 and strategy, 97, 98
craft communications, 119–21, 130, see also ecological responsibilities
161, 178, 186 environment-based drivers for integration, 42–4
crisis, 186 environmental scanning, 99, 162, 187
critical incidents, 76, 77–8 environmental uncertainty, 160
critical perspective, 17 equity stakes, 61, 107, 187
Cropp, F., 167–8 Ericsson, 145
cross-functional coordination mechanisms, 128 ethical policy, 64–5
CSR see corporate social responsibility see also corporate social responsibility
culture, 186 ethics, codes of, 165, 184
customer analysis, 106 European Council, 63
customers, 186 evaluation, 115–18, 180, 187
exchange, 188
DAGMAR, 186 execution, 188
dangerous stakeholders, 109 executive teams, 188
database marketing, 186 executive/senior management
databases, 186 communications department, relationship
decentralization, 45, 139, 140–1, 150–1 with, 128
decoding, 186 communications managers as part of, 47
definitive stakeholders, 109–10 identity research with, 76–8
demanding stakeholders, 109 influence on structure, 148, 149, 150
demographics, 186 meetings with, 145
Demos, 66 need to understand corporate
departmental arrangement, 128, 132–6, 186 communications, 10
departmental size, 160 perceptions of communications, 163, 181
dependent stakeholders, 109 reporting to, 136–8
depth interviews, 186 support for communications, 121, 170
desk research, 186 expectant stakeholders, 109