Page 212 - Corporate Communication

Cornelissen-Index.qxd 10/9/2004 9:06 AM Page 200

200 Index

cob-web method, 76, 77, 184 communications technicians, 120, 158,
code of ethics, 165, 184 159, 160, 197
collaboration, 115 factors influencing, 160–1
Collins, J.C., 71 professional development, 171
communications role differentiation, 164
concept of, 24, 26, 184 communications theory, 16, 17, 18
management perceptions of, 163, 181 intersection with practice, 11–16, 169–70
organization of see organization of communications-based drivers for
communications integration, 42, 45–6
specifying role of, 113 community stakeholders, 62
value of, 121, 180–1 competence, 19, 162–3, 163–4, 171, 185
see also corporate communications competition, 44, 64
communications audit, 184 competitive advantage, 185
communications clutter, 44, 184 competitive forces, 106–7, 185
communications effects, 115–16 competitive strategies, 111, 117
communications facilitators, 119, 120, 159, 184 competitor analysis, 106–7
communications guidelines, 145, 193 competitors, 185
communications management conceptual use of theory, 14
birth of, 34–41 consumer behaviour, 185
competence and skills, 162, 163, 163–4 consumer research, 185
emergence of integrated approach, 41–6 consumers, 185
impact of corporate communications contingency theory, 147–9, 150, 185
on, 46–52 continuous research, 185
as part of executive, 47 contractual stakeholders, 62
as profession, 164–7 Cook, J., 127
communications manager role, 159–60, 190 coordination mechanisms, 128, 185
ability to enact, 162–3 copy, 185
consequences of enacting, 161–2 copy date, 185
corporate communications managers, 47–8 copy testing, 185
development of, 170, 171, 179–80 copywriting, 185
factors influencing, 160–1 corporate advertising, 185
communications practitioners corporate citizenship, 185
challenges for, 179–80 corporate communications
education and training, 10, 19–20, 143, 167–8 boundary-spanning function, 98
job rotation, 143 challenges for, 179–81
meeting with senior management, 145 definitions and vocabulary, 20–1, 22–7, 48–9, 185
perspective of, 12, 16, 19–20 emergence of, 41–6, 177–8
professional development, 170, 171, 179–80 impact on communications management, 46–52
recruitment, 143 as management function, 21–3, 47, 100,
roles and practices, 119–21, 158–64 101–2, 178–9
skills and competencies, 19, 162–3, need to understand, 10
163–4, 171 corporate communications courses, 10, 20
strategic role, 99, 100, 119–21 corporate communications managers, 47–8
communications strategy, 184 corporate communications strategy
challenges and issues, 118–21, 179 challenges and issues, 118–21
and corporate strategy, 22, 47, 99–100, and corporate strategy, 22, 47, 99–100,
101–2, 145, 179 101–2, 145, 179
perspectives of, 98–102 perspectives of, 98–102
see also stakeholder management model process of see communications strategy process
communications strategy process, 45, 97, see also stakeholder management model
99–100, 103–4 corporate identity
phase 1: strategic analysis, 104–10 and brand identity, 72–3
phase 2: strategic intent, 110–13 case studies, 49, 50, 74–5
phase 3: strategic action, 113–15 and communications guidelines, 145
phase 4: tracking and evaluation, 115–18 concept of, 24, 25, 69, 70, 71, 185
communications tactics, 113–14 drawing out, 73–8