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Cornelissen-Index.qxd  10/9/2004  9:06 AM  Page 199








                    Index











                    NOTE: page numbers in italic type refer to boxes, figures or tables. Page numbers in bold type refer to
                    glossary terms.

                    4 Ps, 182                            body of knowledge, 165–7, 169, 183
                                                         Body Shop,The, 39
                    ABN-Amro, 75                         BP (British Petroleum), 50–2
                    above the line, 182                  brand, 183
                    academic orientation, 12, 14         brand acceptance, 183
                      see also theory                    brand awareness, 183
                    academic researchers, 169–70         brand equity, 183
                    account management, 182              brand image, 183
                    accountability, 44–5, 58, 59, 60, 182  brand loyalty, 183
                    added value, 180, 182                brand management, 183
                    advertisements, 182                  brand positioning, 183
                    advertising, 46, 182                 brand(ed) identity, 72–3, 80–1, 139, 140–1, 183
                    advertising agencies, 35, 182        Brinberg, D., 13
                    advertising campaigns, 182           British Airways, 25–6,73
                    advertising media, 182               British Petroleum (BP), 50–2
                    advertorials, 182                    Broom, G.M., 119, 132, 158–9, 160
                    advocacy advertising, 182            Browne, J., 51
                    Albert, S., 71–2                     business communications, 21, 183
                    ambient media, 182                   business plans, 184
                    Ansoff, I.A., 60                     business strategy, 184
                    Ansoff matrix, 182                   business-to-business, 184
                    Argenti, P.A., 20, 139               business-to-consumer, 184
                    Arnold, S., 118                      buzz, 184
                    asymmetrical communication, 38, 39, 40, 183
                    AT&T, 150–1                          campaigns, 100, 182
                    attitude, 183                        centralization, 184
                    attitude scales, 86                   of communications, 45, 46, 127–8,
                    attribute rating, 86                      133–6, 139, 150
                    audience fragmentation, 44, 183       see also integration
                    audits, 76, 78, 163–4, 184           Centre for Corporate and Public Affairs,
                    authority, 128                            133, 135, 137
                      see also reporting relationships   CEO (Chief Executive Officer), 136–7, 184
                    awareness, 183                       certification, 165, 168–9, 184
                                                         channel noise, 184
                    Balmer, J.M.T., 84–5                 channels, 184
                    banking see financial sector         Charkham, J.P., 62
                    Barclays Bank, 43–4                  Cheney, G., 17, 69
                    BCG matrix, 183                      Christensen, L.T., 69
                    below the line, 183                  Citigroup, 74–5
                    Ben & Jerry’s, 65–6                  Clarkson, B.E., 62
                    Bernays, E., 19, 169                 Claussen, E., 51
                    Black, S., 19                        clutter, 44, 184
                    BNP-Paribas, 75                      Co-operative Bank, 64–5
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