Page 6 - Crisis Communication Practical PR Strategies

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Contents

List of contributors ix
Foreword by Jim Walsh xvii

Introduction Peter Frans Anthonissen 1

1. No thrillers, but hard reality 7
Peter Frans Anthonissen
Introduction 7; There are no guarantees 9; Stakeholders
are everywhere 10; The accountability factor 10;
Annoying threats 11; Crises are challenges 13; Successful
crisis communication – principles 14; Learn lessons from
what has happened 18; A crisis for every day of the
week 18; Conclusion 23

2. Proactive crisis communication planning 24
Nick Leighton and Tony Shelton
Introduction 24; Need for a plan 25; What is a crisis? 25;
What a crisis plan provides 28; Elements of a plan 28;
People 28; The plan 33; Conclusion 43

3. Image as a part of corporate strategy 44
Tom Gable
Introduction 44; Reputations add value over time 45;
Determining how you want to be known 46; Establishing
competitive advantage 46; Communicating what you
stand for 47; Planning to reach all potential audiences 48;
Turning vision into reality 48; Tell real stories 49; Appeal
to higher standards, bigger ideas 50; Conclusion 54