Page 9 - Crisis Communication Practical PR Strategies

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v viii Contents
16. Risk managers 187
Odile Vernier
Introduction 187; When brands do not measure up to
public opinion 188; ‘Social autism’ 189; Turning public
opinion into an asset 189; The brand – its financial and
social implications 190; Risks, risk managers and crisis
communication 191; Company governance: a new source
of crises 195; Conclusion 196

17. Crisis communication checklists 197
Peter Frans Anthonissen
1. Preparations 197; 2. Public groups and
stakeholders 198; 3. Crisis centre 199; 4. What’s in your
crisis-communication survival kit? 200; 5. Background
information 201; 6. Employee training: dealing with the
media 202; 7. Crisis manual 202; 8. How to handle a
crisis 203; 9. Crisis strategy 204; 10. Crisis
communication 206

Appendices
1. Factual information document 207
2. Message development document 210
3. Crisis preparation document 213
4. Special considerations for dealing with reporters in a crisis 216

Bibliography 217

Index 218