Page 10 - Crisis Communication Practical PR Strategies

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List of contributors

Peter Frans Anthonissen (Belgium) is an expert in the
field of reputation management and crisis communica-
tion. He successfully advised the mergers of KBC, one
of Belgium’s leading banks, and the University of
Antwerp; ensured the introduction to the stock market
of different leading companies, and has advised
Renault, Coca-Cola, Procter & Gamble, the Belgian
and the Flemish governments and many other leading companies,
organizations and personalities. Peter studied law at the universities of
Antwerp, Leuven and Cambridge (Magdalene College). He was a
lawyer, a consultant to members of the Belgian government and a
journalist at the leading Belgian newspaper De Standaard and the
financial daily De Tijd before he founded the communication consul-
tancy Anthonissen & Associates in 1987. He has published several best-
sellers and is visiting professor at universities in Belgium and abroad.

Roger Bridgeman (United States) has been in the
public relations and communication business for more
than 30 years. His field of experience extends from
financial and professional services to high-tech, indus-
trial and consumer marketing. He has represented
Fortune 100 companies from Texas Instruments,
Motorola, Microsoft, Kodak, Raytheon and Cisco, to
new venture and overseas companies. During his career he has
managed corporate crises and stakeholder issues – from corporate
merges and acquisitions and competitor disinformation attacks, to
technology-related consumer privacy issues. Prior to establishing