Page 51 - Crucial Conversations
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       Later that day we asked Greta how she had been able to keep
     her composure under fire. We wanted to know exactly what had
     been  going  on  in  her  head.  What  had  helped  her  move  from
     embarrassment and anger to gratitude?
       "It  was  easy,"  Greta  explained.  "At  first  I  did  feel  attacked,
     and I wanted  to strike back. To be honest,  I wanted to put that
     guy  in  his  place.  He  was  accusing  me  in  public  and  he  was
     wrong."
       "And then it struck me," she continued. "Despite the fact that I
     had four hundred eyeballs pinned to me, a rather important ques­
     tion hit me like a ton of bricks:  'What do I really want here?'"
       Asking this  question had a powerful  effect on Greta's  think­
     ing.  As  she  focused  on  this  far  more  important  question,  she
     quickly realized  that her goal was  to encourage these  two  hun­
     dred  managers  to  embrace  the  cost-reduction  efforts-and  to
     thereby influence thousands of others  to do the same.
       As Greta contemplated this goal, she realized that the biggest
     barrier she faced was the widespread belief that she was  a hyp­
     ocrite.  On the one hand,  she was  calling for  others  to sacrifice.
     On the other, she appeared to be spending discretionary funds for
     her  own comfort. It was  at  that  moment  that  she was no longer
     ashamed or angry, but grateful. She couldn't have asked for a bet­
     ter opportunity to influence these leaders than the one offered up
     by this penetrating question. And so she moved to dialogue.
       Refocus your brain. Now,  let's move to a situation you might
     face.  You're  speaking  with  someone  who  completely  disagrees
     with you on a hot issue. How does all of this goal stuff apply? As
     you begin the discussion, start by examining your motives. Going
     in, ask yourself what you really want.
       Also, as the conversation unfolds and you find yourself start­
     i n g  to, say, defer to the boss or give your spouse the cold shoul­
     der,  pay  attention  to what's  happening  to  your objectives.  Are
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