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THEORIES OF LANGUAGE AND IDEOLOGY 149

            Screen marked the passage of that journal from the earlier debates on ‘realism’ to
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            a full-blown Lacanian position.  It ought to be said that ‘screen theory’ is far
            more than an attempt to supplement existing theories of language, representation
            and ideology  by  developing the neglected area of ‘the  subject’. In effect, all
            preceding theories have been  substantively  reworked and/or displaced by the
            deployment of Lacan’s propositions. The premises of historical materialism, for
            example, which attempt to relate ideologies to political and economic practices,
            to their functioning and effectivity in specific social formations and in specific
            historical conjunctures, have been translated on to the terrain of ‘the subject’. We
            would argue  that  this  is accomplished through a  series  of reductions: the
            unconscious process through which ‘the subject’ is constituted is also—it is
            proposed—the process which constitutes ‘the subject’ in language. It is also the
            same  as that  which constitutes ‘the subject’ for ideology. First a  series of
            homologies, then a series of identities give these apparently distinct (if related)
            levels a single and common source and foundation. The ‘politics’ of ideological
            struggle thus becomes exclusively a problem of and around ‘subjectivity’ in the
            Lacanian sense.
              ‘Screen theory’ is therefore a very ambitious theoretical construct indeed—for
            it aims to account for how biological individuals become social subjects, and for
            how those subjects are fixed in positions of knowledge in relation to language
            and representation,  and  for how they are  interpellated  in specific  ideological
            discourses. This theory is then lopped back to the earlier concerns with ‘realism’.
            Most filmic texts are held to operate  within the conventions and practices of
            ‘realism’: they are said to be governed by the rules of the classic realist text (in
            the singular). The classic realist text sets the viewers in a position of transparent
            and unproblematic knowledge in relation to their representations of ‘the real’,
            which they actually produce but which they appear only (naturally) to reflect.
            They therefore depend on an empiricist  relation to knowledge.  But—so the
            argument runs—this is because the rules and conventions of the classic realist
            text recapitulate and replay the basic positions of ‘the subject’, already fixed by
            unconscious processes in the early stages of its formation.
              This theory gives texts a central place. Texts do not express a meaning (which
            resides elsewhere) or ‘reflect reality’: they produce a representation of ‘the real’
            which the viewer is positioned to take as a mirror reflection of the real world:
            this is the ‘productivity of the text’, discussed more fully below. However, this
            ‘productivity’ no longer depends in any way on the ideological effectivity of the
            representations produced, nor on the ideological problematics within which the
            discourse  is operating, nor on  the social,  political or historical practices  with
            which it is articulated. Its ‘productivity’ is defined exclusively in terms of the
            capacity of the text to set the viewer ‘in place’ in a position of unproblematic
            identification/ knowledge. And that,  in turn, is founded on the process of the
            formation  of the subject. Within  this  framework, then, the functioning of
            language, the practices of representation and the operations of ideology are all
            explained by  reference to Lacanian  psychoanalytic theory. It  follows  that  all
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