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THEORIES OF LANGUAGE AND IDEOLOGY 153
due to be published in its longer form. What follows (pages 163–73) is an extract
from that longer argument, referring specifically to the question of how to think
the relations between texts, subjects and readers/viewers. It develops a particular
critique of ‘screen theory’ positions on this theme (similar points have begun to
be formulated recently in the pages of Screen itself) and begins to advance
alternative propositions, which, however, significantly modify earlier arguments
as a result of the encounter.
