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NOTES TO PAGES 17–22 277

              68 This surprising convergence—by no means the only one—can be deduced from a
                 careful comparison between  Althusser’s ‘Contradiction and over-determination’
                 and Thompson’s anti-Althusserean polemic in The Poverty of Theory.
              69 In, for example, Totemism, The Savage Mind and the volumes on Mythologies. The
                 roots of structuralism in structural linguistics are well exemplified in the chapters
                 on language in Structural Anthropology (Basic Books 1963).
              70 In, for example,  The Elements  of Semiology (Cape 1967);  Système  de la  Mode
                 (Paris: Editions du Seuil 1967); Mythologies (Cape 1972); see also the important
                 but little-known essay, ‘Sociology and socio-logic’, in Social Science Information
                 (CCCS translation 1970).
              71 One of the  clearest and most  exemplary  discussions of  this change of  focus in
                 structuralism is to be found in Roger Poole’s introductory essay to the Penguin
                 edition of Totemism (1969).
              72 Durkheim’s  The Rules  of Sociological Method (1938) was, nevertheless,
                 appropriated as a founding text of sociological positivism.
              73 See Althusser, ‘Marxism and Humanism’, in For Marx: ‘it is within this ideological
                 unconsciousness that men succeed in altering the “lived” relation between them and
                 their conditions  of existence and acquiring that  new form of specific
                 unconsciousness called “consciousness”’ (p. 233).
              74 In his inaugural lecture, The Scope of Anthropology (Cape 1967).
              75 The rapid displacement of Lukács, Goldmann and the ‘Frankfurt School’ by the
                 French  structuralists is one of the most intriguing episodes  in recent  English
                 intellectual history. Althusser’s critique of ‘Hegelianism’ and his rehabilitation of
                 the Marx  of  Capital  as opposed to the  Marx of  ‘alienation’ and  the  1844
                 Manuscripts were two of  the  most  important  factors. One  effect is to have
                 established a major displacement between English Marxist theory and the
                 Marxisms of  American, German  and Scandinavian  Left intellectuals. As has so
                 often been the case, the ghosts of Hegel and Kant continued to play an alternating
                 shadow role in these ruptures. See Gareth Stedman-Jones’s ‘The Marxism of the
                 early Lukács’.
              76 The Savage Mind (Weidenfeld and Nicolson 1966), is the locus classicus of this
                 cognitive universalism.
              77 This emphasis on the ‘reciprocity of exchange’ in the definition of the social, as
                 expounded by Durkheim and his ‘School’—see M.Mauss, The Gift (Routledge and
                 Kegan Paul 1970)—continues to mark much subsequent work—for example, that of
                 some feminist anthropologists and the Lacanians.
              78 Though most fully developed in the ‘Ideology and Ideological State Apparatuses’
                 essay in  Lenin  and Philosophy  and Other Essays (New Left Books 1971), the
                 seminal  formulations first occur  in  the ‘Marxism and humanism’ essay  in  For
                 Marx.
              79 For an extensive  discussion of  the relations between the terms ‘culture’  and
                 ‘ideology’ and  their problematics, see Richard Johnson, ‘Histories of culture/
                 theories  of  ideology’  in  Ideology  and  Cultural  Production,  and
                 ‘Three problematics’ in Johnson, Clarke, Critcher (eds.), Working Class Culture.
              80 The identification of  these sites  as ‘ideological  state apparatuses’  was always a
                 contentious and  problematic  point:  but the focus on the sites and  practices of
                 ideologies, and their practico-social effects have a direct derivation from Gramsci,
                 whose  formulations, though less thoroughly  elaborated,  are in this  particular
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