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306 CULTURE, SOCIETY AND THE MEDIA
            how to enter the domain of signification as an arena of political struggle. For the
            formulation ‘media as definers of social reality’ admits of only one politics: one
            in which the power of allegedly distorting systems of signification is opposed by
            the truth, by a system of signification which effaces itself in allowing the real to
            speak through it without hindrance or modification. The objection to this is not
            merely that it is impossible. It also misconceives the political task which is not to
            oppose truth to falsehood, but  to take up a position in relation to dominant
            systems  of signification—a  matter that can only be broached  if the  focus of
            analysis shifts away from the investigation of the relationship between sign and
            ‘reality’ to that of the relationship between signs, the play of signification upon
            signification within a structured field of ideological relationships.


                                      REFERENCES

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