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CHAPTER
Rollout and sustain
13
Too many people were working on the mind without paying sufficient attention to the heart.
dKotter and Cohen
This chapter covers the phase of operating the DG program. It probably bears repeating that this is not
the last phase of a linear process, but is instead the final step in a life cycle. It is also never ending. Like
data governance itself, the Rollout and Sustain phase of the program represents the day-to-day
activities.
The format of this chapter will also change, since discreet tasks are not as prominent here. Some
sections will use the format we have used in Chapters 6–12. Others will appear differently, because
there are no special techniques or deliverables to consider other than ones any competent professional
would already know. Others will be a discussion or presentation of scenarios that represent the
operational aspect of DG.
This phase represents a series of transitions. There are the transitions required of the organization to
treat data as an asset, for real. There is the transition of the project to be governed and having project
plans altered. There is also the transition of the DG effort itself. The DG deployment team needs to
transition to an operating model. This means stepping out of the “project” mentality and triggering the
operating framework.
Regardless of format, there are a series of very important pointers, tips, and techniques in the next
few pages. Should your DG program reach this point (sadly, hardly any actually get enough traction the
first few tries), you need to understand that while striving for socializing and embedding DG as
a behavior where all of the personnel in your organization manage information as an asset on an
instinctive level, you need to climb a maturity curve. Climbing this curve requires a conscious and
proactive effort.
All of the activities in this phase occur in parallel. This chapter presents all of the “stuff” that
needs to happen in an organized fashion. We could just have easily made one huge task list, but that is
hard to read.
OVERVIEW
Activity: DG Organization Rollout
During this activity, the DG team not only follows the road map and deploys data governance, it also
transitions from being the voice of DG to becoming part of the operating framework. In many
Data Governance. DOI: http://dx.doi.org/10.1016/B978-0-12-415829-0.00013-7 155
Copyright Ó 2012 Elsevier Inc. All rights reserved.

