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162 CHAPTER 13 Rollout and sustain

Tasks 1. Communication plan.
a. Refine materials for training, orientation, road
shows, etc.
b. Communicate short-term wins.
2. Training development and delivery.
a. Refine materials for training.
b. Prepare logistics, sequencing, and scheduling.
3. Staff transition to new roles (if required).
4. Feedback collection and analysis of results.
5. Perform final leadership alignment assessment.
6. Monitor and manage resistance.
7. Manage implementation of DG sustainability checklist.
8. Develop additional advocates, if necessary.
9. Execute organizational alignment action plans.
10. Measure adoption.
a. Communicate status and measurements of progress
frequently to leadership.
b. Identify issues and develop action plans to address
them aggressively.
11. Implement new accountabilities and performance
goals.
Techniques Interviews (leadership assessment, sustainability
checklist), surveys to determine levels of adoption and
issues to address, training delivery options (face-to-face,
webinar, electronic tutorial), various communication
media (meeting, website, e-mail)
Tools Leadership alignment assessment template, feedback
collection surveys
Outputs Data governance program successfully adopted
FIGURE 13-6
(Continued)

Business Benefits and Ramifications

Your organization has probably spent a fair amount of money and time thus far in developing your data
governance function. Effective and consistent execution of your OCM plan as it is rolled out helps
ensure that the investment is not wasted.
Approach Considerations

At the risk of being repetitive, our opening quote from Kotter and Cohen is intended to reinforce an
essential reality facing any change program: There is a tendency in business to ignore the fact that
changes bring about that dreaded word, emotion. There is no getting away from it. Any change, no
matter how small, creates an emotional reaction in people that cannot be avoided. You can minimize its
impact with a good plan and strong execution, but you cannot make it go away. So be aware of that as
you roll out your data governance program. Like we have said, it requires behavior changes, and those
changes will generate an emotional reaction in the people impacted. So remind yourself of these
success factors as you execute your OCM plan in support of data governance:
• Get the right sponsor in place. We said that in Chapter 12 and we are saying it again. It is absolutely
imperative.