Page 70 - Decoding Culture
P. 70

ENTER STRUCTURALISM  63

          operation  of language  systems  and  modelling those  systems  in
          abstract terms.
            Y e t care is required here, since to stress the centrality of langue
          is not necessarily to eliminate human agency among  authors and
          readers, even if, as we shall see, a tendency to 'decentre the sub­
         ject' prevailed in the first phase of influence of structuralism upon
          cultural  studies.  Though  Saussurian  ideas do  orient  us  toward
          developing a theory of the operation of language systems rather
          than toward their users, the ontology underlying his thinking still
          retains a concept of active agency. Langue, it will be recalled, is an
          enabling system. To think in terms of langue and parole is to think
          in terms  of speakers and hearers  actively using the resources of
          their shared language system - restricted  by codes and conven­
          tions in what they are able to express, certainly, but also equipped
          to  combine elements inventively within and because of that con­
          ventional  framework.  Of  course  it  is  true  that  the  major
          structuralist emphasis is on the system and its structuring capaci­
          ties.  However,  the  model  is  not  one  in  which  the  structure
          determines  outcomes,  but  one  in  which  agents  are  both  'con­
          strained and enabled' (d.  Giddens, 1984) by the language system.
          Speakers and hearers remain active users of the cultural materials
          at their disposal.
            Now let  us add  to  this  account Saussure's  conception  of the
          sign,  decomposed,  as  he sees  it,  into  a signifier and  a  signified
          which  stand  in an  'arbitrary'  relation to  one  another.  Arbitrary,
          remember,  does  not  mean  random  or disordered.  It is  a way  of
          denying an intrinsic or 'natural' link between signifier and signified,
          stressing instead the socially conventional and  constructed  char­
          acter of signification processes. A text, then, itself composed of a
          multiplicity of signs,  is conventional in its very fabric. Though it
          might purport to represent a 'real' external world, for example to
          'reflect reality', such a representation is always precisely that - a





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