Page 13 - Design for Environment A Guide to Sustainable Product Development

xii Co n t e n t s

Part 3 Walking the Talk: The Real-World Practice of
Design for Environment
11 Electronic Equipment Industries . . . . . . . . . . . . . . . . . 219
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Xerox Corporation: Reducing the Footprint
of Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
A Pioneering Commitment . . . . . . . . . . . . . . . . . . . . 222
Designing Total Systems . . . . . . . . . . . . . . . . . . . . . . . 224
Closing the Loop through Asset Recovery . . . . . . . 226

Customer Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228
Hewlett Packard: A Green Giant . . . . . . . . . . . . . . . . . . 228
Stewardship the HP Way . . . . . . . . . . . . . . . . . . . . . . 228
Design for Environment Program . . . . . . . . . . . . . . . 229
Greening the Data Center . . . . . . . . . . . . . . . . . . . . . . 231
Sony Electronics: Innovation in Design . . . . . . . . . . . . . 232
Green Management . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
Life-Cycle Innovation . . . . . . . . . . . . . . . . . . . . . . . . . 233
12 Transportation Industries . . . . . . . . . . . . . . . . . . . . . . . 235
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235
Sustainable Mobility Research . . . . . . . . . . . . . . . . . . . . 236
DFE in the Transportation Life Cycle . . . . . . . . . . . . . . 237
General Motors: Product and Process Innovation . . . . 241
A Roadmap for Sustainability . . . . . . . . . . . . . . . . . . 241
Chevrolet Volt: A New Automotive DNA . . . . . . . . 243

By-Product Management: No More Landfilling . . . 244
Toyota: The Future of Propulsion . . . . . . . . . . . . . . . . . . 246
DuPont: Eco-Efficient Automotive Paint . . . . . . . . . . . 247

13 Chemical Industries . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251
Green and Sustainable Chemistry . . . . . . . . . . . . . . . . . 252
Dow Chemical: Raising the Bar . . . . . . . . . . . . . . . . . . . 256
The Journey toward Sustainability . . . . . . . . . . . . . . 256
Polyethylene from Sugar Cane . . . . . . . . . . . . . . . . . 257
Green Chemistry at Dow AgroSciences . . . . . . . . . . 258
DuPont: Realizing Sustainable Growth . . . . . . . . . . . . . 260
BASF: Beyond Eco-Efficiency . . . . . . . . . . . . . . . . . . . . . 262

14 Medical and Pharmaceutical Industries . . . . . . . . . . . 265
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
Health Care Without Harm . . . . . . . . . . . . . . . . . . . . . . . 266
Johnson & Johnson: A Matter of Principle . . . . . . . . . . 267
Healthy Planet Initiative . . . . . . . . . . . . . . . . . . . . . . . 267
DFE Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268