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document products and services, including information management,
business solutions, and imaging hardware and supplies.
Xerox has a legacy of regarding responsible corporate citizen-
ship as a business and social imperative. Nearly 50 years ago Xerox
pledged to “behave responsibly as a corporate citizen,” as one of its
six Core Values. That precept became the basis for Xerox’s Environ-
ment, Health and Safety policy, adopted in 1991, which commits the
company to “the protection of the environment and the health and
safety of its employees, customers, and neighbors.” The policy further
states that it is applied worldwide and that protection “from unac-
ceptable risks takes priority over economic considerations and will
not be compromised” [4].
In the 1980s, Xerox was the first company to introduce power-
down features to save energy and the first to make two-sided print-
ing a standard. By 1999 the company was beginning to think beyond
“eco-efficiency” and was looking toward methods to evaluate the
life-cycle implications of its products, services, and manufacturing
processes. Today, Xerox views sustainability not as a cost of doing
business, but as a way of doing business. The company is responding
to environmental sustainability challenges with four goals, elegant in
their simplicity (see Table 11.1).
Xerox began its journey toward environmental sustainability with
its goal of achieving waste-free products from waste-free factories
to promote waste-free offices for its customers. That led to the devel-
opment of pioneering remanufacturing technologies and industry-
leading recycling expertise. These initiatives proved to be not only
good for the environment, but they also saved the company hundreds

Challenge Goal DFE Accomplishments
Climate Protection Carbon Neutral 18% reduction in CO
2
and Energy emissions from 2002–2006
Preserve Bio - Sustainable Paper Hardware innovations, new
diversity and the Cycle paper technology
World’s Forests
Preserve Clean Zero Persistent, 94% reduction in air toxics
Air and Water Bioaccumulative, 91% reduction in hazardous
Toxic Footprint waste

Waste Prevention Waste-Free Design for reuse/recycle
and Management Products, Facilities New life to 2.8 million
and Customers machines from 1991 to
2008

TABLE 11.1 Xerox Corporation’s Sustainability Goals