Page 252 - Design for Environment A Guide to Sustainable Product Development

228 C h apter Ele v e n

Customer Benefits
The ultimate justification for Xerox’s sustainability efforts is that cus-
tomers are realizing significant environmental and financial benefits
from adoption of Xerox solutions. For example, by introducing Xerox
multifunctional devices, Dow Chemical was able to reduce the
number of printers by two-thirds and reduce its total annual print-
ing costs by up to 30%. Northrop Grumman was able to cut in half
the number of devices required and increase the efficiency of print-
ing and copying operations, achieving over 25% energy and GHG
reduction and 33% solid waste reduction. Xerox has truly discovered
a sustainable path to customer satisfaction by reducing the environ-
mental footprint of printing operations.

Hewlett Packard: A Green Giant
Stewardship the HP Way

With a portfolio that spans printing, personal computing, software,
services, and information technology (IT) infrastructure, HP is among
the world’s largest IT companies, with annual revenue of more than
$100 billion. For decades HP has worked to manage its environmen-
tal impact by adopting environmentally responsible practices in
product development, operations, and supply chain. The company
strives to be a global leader in reducing its carbon footprint, limiting
waste and recycling responsibly. HP’s efforts earned it recognition as
one of Fortune Magazine’s “Ten Green Giants” in April 2007.
In 1992, HP was among the first electronics industry companies
to establish a DFE initiative. The initiative originated in a product
stewardship program that was launched within the Computer Prod-
ucts Organization and later was expanded to HP’s other businesses.
By 1993, HP was measuring product performance improvements
based on a set of DFE metrics that included material conservation,
waste reduction, energy efficiency, and end-of-life recoverability.
Today, the DFE program is coordinated by an Environmental Strate-
gies Council that includes representatives from each global business
unit and sales region, as well as from supply chain, operations and
other corporate functions. A global network of product stewards
works with design and development teams to incorporate environ-
mental innovations into HP products [5].
According to Director of Sustainability Bonnie Nixon Gardiner,
HP’s approach to implementing a socially and environmentally
responsible supply chain is based on early, frequent, and proactive
involvement with key suppliers to develop a partnership for im -
provement. For example, HP was the first company to display the
EPA SmartWay logo on its product packaging for a U.S. and Cana-
dian surface transportation supply chain composed of 100% EPA