Page 256 - Design for Environment A Guide to Sustainable Product Development

232 C h apter Ele v e n

improvement, a one-megawatt data center could recover up to $16
million in capital expenditures and save $300,000 a year on energy
bills. In addition, HP has launched a consultancy called Energy
Efficiency Design and Analysis Services, which capitalizes on the
company’s experience in building and optimizing data centers.
The service will suggest ways to reconfigure existing facilities or
design new facilities with an eye toward peak performance at mini-
mal cost, and can help data centers to achieve LEED certification.

†
Sony Electronics: Innovation in Design
Green Management
The Sony brand name is synonymous with innovative products, and
Sony has also been active in environmental design. Sony Electronics
Inc. is dedicated to protecting and improving the environment in
all areas of its business operations, including conserving resources,
eliminating hazardous chemicals, increasing energy efficiency, re -
ducing pollution, and offering convenient recycling opportunities
to customers. Since 1991, the company has implemented a corporate-
wide environmental policy to address waste minimization, waste
management, and consideration of environmental impact when
evaluating new products, projects, and operations. This led to the
establishment of Sony’s Environmental Vision and mid-term Green
Management targets [6].
Green Management 2010 provides guidance, direction, and prog-
ress measurement systems for environmental initiatives for global
Sony group operations. The plan creates a framework to uphold
“green” policies and procedures in the creation, design, manufacture,
packaging, transport, sales and service of products, and in all areas of
operation in order to achieve these targets. All Sony North American
manufacturing plants and all nonmanufacturing operations larger
than 100 employees are ISO 14001 certified under the Sony’s global
environmental management system program.
The Sony Take Back Recycling Program was launched on Sept. 15,
2007 with Waste Management Inc. (WM) and is the first recycling
initiative in the United States that connects a major consumer electron-
ics manufacturer to a national waste management company and its
physical network of recycling centers around the country. To encour-
age consumers to recycle and dispose of electronic devices in an envi-
ronmentally sound manner, Sony is working with WM and its
Re cycle America locations to allow consumers, including businesses,
to recycle all Sony-branded products for no fee at eCycling drop-off

† This section is based on Sony’s website and a case study provided by the World
Business Council for Sustainable Development.