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168   Chapter Seven

              other ideas to form basic groups or categories such as materials,
              methods, and organization. The discussion may also result in new
              ideas that can be added to the list.
            Step 3: After the initial screening process has been completed, it will
              be necessary to resort to systems designed to aid in identifying the
              best choice and an alternative, or to rank and weigh alternatives. It is
              always important to have a second choice to fall back on, just in case
              the first choice cannot be implemented for reasons that may not
              become apparent until detailed development is under way. When the
              initial list of ideas has been reduced to a choice of only a few alter-
              natives, the simple system illustrated in Table 7.14 may be used. This
              sheet identifies the advantages and disadvantages of each alternative
              concept. In most cases, an idea with more advantages than disad-
              vantages listed will be the first choice. However, there may be an
              overpowering disadvantage that creates a serious roadblock. Can it
              be eliminated? If it can, the choice may be clear. If it cannot, the
              second alternative may be the best choice.


        Table 7.14 Idea Screening Work Sheet 2

          Idea 1                        Idea 2
          Advantage      Disadvantage   Advantage     Disadvantage













          Idea 3                        Idea 4
          Advantage      Disadvantage   Advantage     Disadvantage
   192   193   194   195   196   197   198   199   200   201   202