Page 289 - Design for Six Sigma for Service (Six SIGMA Operational Methods)

Theory of Inventive Problem Solving (TRIZ) 257

Table 9.2 Thirty-one Business Parameters (Mann 2004) (Continued)

Categories Parameters
Customer (Cont.) System-generated harmful factors

Convenience
Adaptability and versatility
System complexity

Control complexity
Tension/stress
Stability

3. Select an attribute in the contradiction table corresponding to step 2b.
4. Use the contradiction table, identify the principles in the intersection
of the row (attribute improved) and column (attribute deteriorated) for
overcoming the technical contradiction.

Here we list the 40 inventive business principles as a reference (Mann 2004).

Principle 1. Segmentation
A. Divide an Object into Independent Parts
• Divide an organization into different product centers.
• Autonomous profit centers.
• Use a work breakdown structure for a large project.
• Franchise outlets.
• Image/value/satisfaction segmentation of customer purchase-related
preferences.
• Kano diagram excitement, performance, and threshold product attribute
parameters.
• Marketing segmentation by demographics, sociographics, psycho-
graphics, lifestyles, etc. (creation of microniches).
• Segmentation of idea management process into fertilization, seeding,
and incubation phases.
• Strength, weakness, opportunity, and threat (SWOT) analysis.