Page 1 - E-Bussiness and E-Commerce Management Strategy, Implementation, and Practice
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‘this book keeps getting better and better with every version. It is fast
                                       becoming the de facto standard for e-business and e-commerce – for
                                       both faculty and students.’
                                       Ben Clegg, aston Business school


                          ‘this text provides a strong strategic framework to help
                          students understand this fast-moving subject, as well as
                          a useful guide to practical analysis.’
                          mette Præst Knudsen, university of southern denmark                                                E-BusinEss and

















              What approach to e-business strategy should you follow? how much do you need to                          E-CommErCE managEmEnt
              invest in e-business? Which processes should be your priorities?

              Written in an engaging and informative style, E-Business and E-Commerce Management explores these
              questions, equipping you with the knowledge and skills to navigate today’s fast-paced world of continuous
              technological development.
              In this latest edition of his bestselling text, leading authority Dave Chaffey brings together the latest academic
              thinking and professional practice. Covering all aspects of e-business including strategy, digital marketing and
              supply chain management, E-Business and E-Commerce Management gives you the benefit of:
              •   A structured approach to planning, implementing, assessing and improving
                e-business strategy for all types of organization.                                                                            Fourth edition
              •   The latest on managing e-business security and cutting edge e-marketing
                techniques such as social media and search engine optimization.
              •   Case studies of technology leaders such as Dell, Facebook and Google,                                                      E-BusinEss and
                as well as start-ups and small businesses.
              •   Real-life interviews with professionals who describe their e-business strategies.                      Fourth

              Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or            edition
              a business manager, E-Business and E-Commerce Management is the essential text to help you keep                                E-CommErCE
              pace with technology, strategy and implementation.
                                                                                                                                             managEmEnt

              dave Chaffey (www.davechaffey.com) is an e-business consultant and visiting lecturer on e-business
              courses at Warwick University and Cranfield School of Management.                                            ChaffEy


              Additional learning resources are online at                                                                                    Strategy, ImplementatIon and practIce
              www.pearsoned.co.uk/chaffey




                                                                                                                                              davE ChaffEy

                                   An imprint of                                       www.pearson-books.com





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