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5.2 User Experience                                             79

            Fig. 5.1 User experience
            honeycomb. Adapted from
            Molville (2004)

























            User Experience Honeycomb
            Morville (2004) created a frequently reproduced honeycomb model to design for
            user experience that illustrated the facets of user experience (see Fig. 5.1), espe-
            cially to help clients understand why they must move beyond usability.
              The user experience honeycomb could be used as a guide to explain the various
            facets of the design of user experience. Morville (2004) believed that the user
            experience honeycomb would contribute to educating clients, which helps them to
            find a sweet spot between the various areas of a good user experience. If applied in
            educational technology, the essential items could be explained as follow:

              Useful. An educational technology product or service should fulfill teachers’/
              students’/parents’ needs. If the product or service could not fulfill user’s wants
              or needs, then there is no real use for the product itself.
              Usable. Systems in which the product or service is delivered should be simple,
              familiar, easy to understand and easy to use. The learning curve that users must
              go through should be as short and painless as possible.
              Desirable. The visual aesthetics of the educational product, service, or system
              should be minimal, attractive, and easy to understand. Our pursuit of efficiency
              must be moderated by an appreciation for the power and value of the brand,
              image, identity, and other elements of emotional design.
              Findable. Information in the educational technology systems needs to be findable
              and easy to navigate. If teachers/students/parents have a problem, they should be
              able to find a solution quickly. The navigational structure must be set up in a way
              that takes users’ behaviors and habits into consideration to makes sense.
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