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84     Enterprise Data Governance


                                  Example of issues that the   Financial consequences before
                                        MDM can fix            correction by the MDM system
                                                    Data quality (section 4.1)
                                 Erroneous value of a discount   Subscriptions that affects profitability
                                 rate (abnormally low)
                                 Poor consolidation of orders   Loss of potential  business with
                                 from a partner due to        partners
                                 hetereogenous  coding   of
                                 products
                                 Inability    to    provide   Decrease in the company’s  rating by
                                 traceability of data used for   regulation auditors
                                 the setting up of financial
                                 statements,  auditable  by
                                 regulations
                                                  Reliability of data (section 4.2)
                                 Ambiguity in the reliability of   Unnecessary disruption for third
                                 the email address of a third   parties when using the commercial
                                 party (is it the email  for   email address for marketing purposes
                                 marketing campaigns or for
                                 commercial relations?)
                                 Classification  of  financial  Mediocre asset classification as the
                                 operations by assets depending   business users cannot  correct the
                                 on the requirements of a     problematic classifications due to the
                                 business  regulation.  This  non traceability of decisions: a
                                 classification  is carried out   business user cannot  modify a
                                 without  the business users   classification if he is unaware of the
                                 being able to say the degree of   degree of reliability of the person who
                                 reliability  with which these   is responsible for it.
                                 decisions are taken          Decrease in the company  rating by
                                                              regulatory auditors
                                             Mastering operational risks (section 4.3)
                                 Inability to  detect that the   Increase of a bonus fraud during the
                                 address of a third party is   change of address
                                 modified more than five times
                                 in one quarter
                                 Inability to detect that a   Embezzlement in financial operations
                                 financial classification key is
                                 created and then deleted in a
                                 period of less than two hours
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