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Return on Investment     81

                              –   the value of the Information System is measured via
                           its assets, finally exposed and measurable, via reference and
                           master data, business rules and processes. This stock must
                           be recorded and followed in a new management control
                           system.

                              This financial spotlight has many consequences for
                           businesses and IT managers. The former face the valuation
                           of their Information System assets. A decrease in valuation
                           can reveal a lack of control of the reference/master data,
                           business rules and (more rarely) process knowledge. IT
                           managers are evaluated on their ability to put in place a new
                           IT agreement with business users.

                              This agreement holds the MDM system, BRMS and BPM
                           repositories in the software development and maintenance
                           contract that defines the relationship between business
                           users and the IT department.


                           4.4.3. The MDM as a springboard for transformation of
                           IS

                              The whole transformation strategy is based on mastering
                           the repositories. The return on  investment of the MDM
                           system can then be measured  by the expected value of the
                           new targeted system. It is necessary that  business users
                           remain vigilant in the way  that the MDM system is
                           perceived by IT. If it is reduced to being seen as an
                           improvement solution to the quality of reference and master
                           data, then its implementation  risks being atrophied in
                           relation to the more global transformation objective. MDM is
                           first and foremost a modeling approach; the quality of data is
                           only the corollary of modeling efforts.

                              This modeling must not be specific to the reference and
                           master data. Let us take the example of a product catalog.
                           The business object Product is described by more than one
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