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352 Chapter 12 • Customer Relationship Management

APPENDIX A

Disney’s Mobile CRM Applications

iPhone Application
Name Main Features and Benefits
Walt Disney World Maps • Full-size maps for Disney theme parks in Orlando
•Look for individual rides or attractions
•Customize your schedule
•Integrated with GPS
Disney World Dining • Full menus for all 160 restaurants
•Locates the restaurants closest to you
•One-touch dialing for the Disney dining reservations number
Walt Disney World Park •Frequently updated information on opening and closing times
Hours •Daily event schedules for shows and parades
Walt Disney World •Everything you need to know about Disney
Notescast •Three hundred pages of information and more than 500 photos
•Details coming attractions, parade schedules, important phone
numbers, Disney World tips, and the history of the park.
•Can be used offline
Disney World Wait Times •Up-to-date info on wait times for rides
Free •Application is free
•Many similar applications on market
Mouse Memo •Organizes all of the travel information you’ll need.
•Enter and track hotel confirmation numbers, dining reservations,
rental cars, flights, and more
•Great for organization