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ABOUT THE AUTHORS
David F. D’Alessandro, former chairman and CEO of John Hancock
Financial Services, is the bestselling author of two previous books, Brand
Warfare and Career Warfare. He is also a guest columnist for the Boston
Globe and a frequent guest commentator and guest host for CNBC on
business and social issues. He serves as an advisor to both corporations
and universities on business and branding strategies, and is a sought-after
guest speaker on these topics, as well as topics related to professional and
career development.
Michele Owens coauthored two previous bestsellers with David
D’Alessandro, Career Warfare and Brand Warfare, which was named one
of the best business books of 2001 by Library Journal. She was chief
speechwriter for Governor William F. Weld of Massachusetts and a staff
speechwriter for Governor Mario Cuomo of New York. Her articles have
appeared in O, The Oprah Magazine, Organic Gardening, and Elle, and she
is a cocreator of GardenRant.com.
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