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                                      Finance for Non-Financial Managers
                               104
                                         Days Sales Outstanding
                                                                   borhood of 45 days, with
                                         (DSO)  A measurement of
                                                                   some companies experi-
                                         the relatioinship between  is said to be in the neigh-
                                accounts receivable and sales. A high  encing even longer delays.
                                number indicates slowing collection, a  With that in mind, a stan-
                                bad sign for cash flow.            dard anywhere in the 40-
                                                                   to-50-day range is proba-
                               bly acceptable in most cases. Of course, DSO by itself doesn’t
                               tell the whole story. To be certain there isn’t a problem, this
                               metric should be reviewed along with the age of the accounts.
                               Inventory Turnover
                               For all the reasons mentioned before, the faster inventory gets
                               sold, the better for everyone watching the income statement
                               and the bank account. If it’s selling, it’s usually not getting
                               spoiled, broken, or lost. That’s why companies try to keep their
                               inventories as low as possible, consistent with being able to
                               promptly service customer orders. A key metric, therefore, is
                               inventory turnover—how quickly inventory is leaving the plant
                               and being replaced by new inventory. This measurement looks
                               like this:
                                         Annual Cost of Goods Sold  =  475,000 x 12
                                            Average Inventory         591,000  = 9.6
                                   If Wonder Widget’s inventory turnover ratio is 9.6 times,
                               then inventory is being replaced on average 9.6 times a year
                               and there’s a little more than one month’s inventory on hand at
                               all times (actually 1¼ months’ worth, or 12 ÷ 9.6), on average.
                                         You’ll note, incidentally, that we didn’t give you
                                                                   enough history to com-
                                         Inventory turnover  A     pute average inventory or
                                         measurement of how        annual cost of sales, so we
                                         quickly inventory is leaving  used what we had, one
                                the plant and being replaced by new  month’s cost of goods sold
                                inventory. A high turnover rate means
                                                                   x 12, and the inventory
                                inventory moves quickly, which is
                                good for cash flow and for minimizing  balance shown on our sole
                                inventory losses.                  balance sheet. This calcu-
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