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Perception  147

               that the holistic perception of the world arises because the cortex is organized
               to function that way. You organize sensory information the way you do be-
               cause it is the most economical, simple way to organize the sensory input,
               given the structure and physiology of the brain. (Many of the examples of per-
               ceptual organization we will discuss in a later section were originated by the
               Gestaltists.)
               Gibson’s Ecological Optics  James Gibson (1966, 1979) proposed a very influential
               nativist approach to perception. Instead of trying to understand perception as
               a result of an organism’s structure, Gibson suggested that it could be better
               understood through an analysis of the immediately surrounding environment
               (or its ecology). As one writer put it, Gibson’s approach was, ‘‘Ask not what’s
               inside your head, but what your head’s inside of’’ (Mace, 1977). In effect, Gib-
               son’s theory of ecological optics was concerned with the perceived stimuli rather
               than with the mechanisms by which you perceive the stimuli. This approach
               was a radical departure from all previous theories. Gibson’s ideas emphasized
               perceiving as active exploration of the environment. When an observer is moving
               in the world, the pattern of stimulation on the retina is constantly changing
               over time as well as over space. The theory of ecological optics tried to specify
               the information about the environment that was available to the eyes of a
               moving observer. Theorists in Gibson’s tradition agree that perceptual systems
               evolved in organisms who were active—seeking food, water, mates, and shel-
               ter—in a complex and changing environment (Gibson, 1979; Pittenger, 1988;
               Shaw & Turvey, 1981; Shepard, 1984).
                 According to Gibson, the answer to the question ‘‘How do you learn about
               your world?’’ is simple. You directly pick up information about the invariant,
               or stable, properties of the environment. There is no need to take raw sensa-
               tions into account or to look for higher level systems of perceptual inference—
               perception is direct. While the retinal size and shape of each environmental
               object changes, depending on the object’s distance and on the viewing angle,
               these changes are not random. The changes are systematic, and certain proper-
               ties of objects remain invariant under all such changes of viewing angles and
               viewing distances. Your visual system is tuned to detect such invariances be-
               cause humans evolved in the environment in which perception of invariances
               was important for survival (Palmer, 1981).
               Toward aUnifiedTheoryofPerception   These diverse theories can be unified to
               set the agenda for successful research on perception. You can recognize that the
               different perspectives contribute different insights to the three levels of analysis
               a theory of perception must address (Banks & Krajicek, 1991):
                    .  What are the physiological mechanisms involved in perception? This topic
                    has its history in work with animals, and has more recently been addressed
                    using neuroimaging techniques (see Part 19). The information impinging
                    on the sensory receptors is often ambiguous. Stimulus-driven, or bottom-
                    up processing, works its way up the brain, while expectation-driven, or
                    top-down processing, complements it.
                    .  What is the process of perceiving? This question is usually tackled by
                    researchers who follow in the tradition originated by Helmholtz and the
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