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CREDITS
For permission to reprint, grateful acknowledgment is given to the following:
PORTIONS OF CHAPTER 1
Reprinted by permission of Harvard Management Communication Letter. From Effective Leadership Communications:
It’s More than Talk by John Baldoni, April 2002. Copyright 2002 by the Harvard Business School Publishing Corporation;
all rights reserved.

PORTIONS OF CHAPTER 2
From Leadership by Rudolph Giuliani. Copyright © 2002 Rudolph Giuliani. Reprinted by permission of Talk Miramax
Books/Hyperion.
The author would like to thank Sunny Mindel of Giuliani Partners for her kind assistance in securing permission to quote
from Mayor Rudolph Giuliani’s Farewell Address.

PORTIONS OF CHAPTER 4
Reprinted by permission of Harvard Management Communication Letter. From Selling the Leadership Message by
John Baldoni, September 2002. Copyright 2002 by the Harvard Business School Publishing Corporation; all rights
reserved.

PORTIONS OF CHAPTER 7
The author would like to thank Pat Williams for kind permission to quote from his book Marketing Your Dreams:
Business and Life Lessons from Bill Veeck, Baseball’s Marketing Genius by Pat Williams with Michael Weinreb,
Champaign, IL: Sports Publishing, Inc., 2000.
CHAPTER 11
Certain quotations appearing in the chapter on Rosabeth Moss Kanter. Copyright 1983 by Rosabeth Moss Kanter.
Reprinted by permission of Harvard Business School Press. From Evolve! Succeeding in the Digital Culture of
Tomorrow by Rosabeth Moss Kanter, Boston, MA: 2001, pp. xiii, 26, 164-65, 167. Copyright 2001 by the Har-
vard Business School Publishing Corporation; all rights reserved.
Reprinted by permission of Harvard Business School Press. From On the Frontiers of Management by Rosabeth
Moss Kanter, Boston, MA: 1997, pp. 230, 289. Copyright 1997 by the Harvard Business School Publishing Cor-
poration; all rights reserved.
From The Change Masters: Innovations for Productivity in the American Corporation by Rosabeth Moss Kanter.
Reprinted by permission of Simon & Schuster Adult Publishing Group.

PORTIONS OF CHAPTER 12
Certain quotations appearing in Chapter 12, “Oprah Winfrey: Life as a Story,” Janet Lowe, Oprah Winfrey Speaks:
Insights from the World’s Most Influential Voice. New York: John Wiley & Sons, 1998. This material is used with per-
mission by John Wiley & Sons, Inc.
Note: The origins of Chapters 10 (“Leader as Coach”) and 12 (“Leader as Storyteller”) first appeared in essay form on
the author’s website at www.johnbaldoni.com.

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