Page 239 - Great Communication Secrets of Great Leaders

Index_Baldoni_141496-7 5/22/03 12:42 PM Page 217
INDEX
Leadership message (Cont.):
Mistakes, acknowledging, 35–36, 60, 76
delivering, xiv, xviii, 96–124
Mood, 109
developing, xiv, xviii, 2–94
examples of, 7–8, 31
Morale, 142
purposes of, 32–34
Morton-Thiokol, 59–60
sustaining, xiv, xviii–xix, 126–189
Motivation
uncovering meaning of, 30–31
in coaching, 149, 152, 155, 156
Leading from the front, 14, 25–26
in leadership communications, 7
Multiple intelligences, 129
Leading Up (Useem), 34
Learning from others, 40 Missionaries of Charity, 134–136 217
Murray, Jim, 182
Leave-behind materials, 167–168 Music, 118, 131
Lee, Robert E., xiii–xiv My American Journey (Powell), 94
Length, of presentation, 85
Levity, 26, 79, 93, 107, 110, 136, 182 Namath, Joe, 158
Lexis/Nexis, 78 Nardelli, Robert, 122
Lighting, 131 New York Times, 86
Liking, 82 New York Yankees, 7, 33
Lincoln, Abraham, xiii, 59 Nixon, Richard M., 39, 109
Linn, Ed, 105 Nobel Peace Prize, 135, 140
Listening, in leadership communications, 8–9, 38, 106, Notes, for presentations, 84, 112
141, 151, 167 Novel messages, 56
Living your message, 14, 26, 40, 66, 76, 94, 107, 124,
137, 142, 160, 162, 169–170, 176, 189 Objections
Lloyd George, David, 13 determining, 101
Location, of presentation, 87–88 overcoming, 20, 101–103
Lombardi, Vince, 19, 101, 143, 148, 150, 154, 156–160, Ogilvy, David, 63, 65–66, 150
164 Ogilvy & Mather Worldwide, 63–66
Lott, Trent, 114 On the Frontiers of Management (Kanter), 173
One-on-one communication, 50, 60, 65, 118–119
MacArthur, Douglas, 158–159 O'Neill, Tip, 55
Making a stand, 40, 182 Oprah Winfrey Show, The, 186
Management: Tasks, Responsibilities, Practices Oprah Winfrey Speaks (Winfrey), 187–188
(Drucker), 75, 76 Organizational capability, in leadership communica-
Management by walking around, 58, 66, 107, 149 tions, 7
Managing Oneself (Drucker), 75 Organizational communications, 47
Maraniss, David, 157 Organizational culture, 9–10, 61
Marketing communications, 49 Organizational effectiveness, 46–47
Marketing the message, 55–57 Organizational feedback, 57–60
Marshall, George C., xvii, 6, 92, 127, 129, 137–142, ensuring hearing of, 58–59
151, 164, 166 honesty in, 59–60
Marshall Plan, 92, 140 one-to-one, 50, 60, 65, 118–119
Maslow, Abraham, 74, 76 plan for soliciting, 57–58
Mathis, Mark, 54–55 Organizational goals, 9
McCain, John, 90 Outlines, 79–80
McCarthy, Joseph, 101, 139 Overpromising, 29–30
McGhee, Max, 157 Ownership stake, 8–9, 14, 83
McLuhan, Marshall, 189 Oxygen Media, 186
McNerney, Jim, 122
Media Passion
defined, 49 in messages, 55, 168
determining correct, 49–52 in presentations, 115–116, 129
power of, 66, 137 separating facts from, 35
types of, 49–52 Passive communications, 43, 57–58
Media releases, 51 Patton, George, 15–16, 138
Meetings Patton (movie), 15–16
all-employee, 50 Penick, Harvey, 143–144, 147, 154, 160–162, 167–168,
one-on-one, 50, 60, 65, 118–119 178, 181
team, 50 Penick, Tinsley, 161, 162
Mentoring, 151–152, 154, 155–156 Penick, Tom, 144
Merchandising messages, 56 Pentagon Papers, 39
Meritocracy, 65–66, 150 Pershing, "Blackjack," 138
Meyer, Eugene, 38 Persistence, 142
Mission Personal boundaries, 72
affirming, 46 Personal History (Graham), 38, 39, 181–182
in leadership communications, 6, 7, 17, 69, 175 Persuasion, 20, 81–83