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Index_Baldoni_141496-7  5/22/03  12:42 PM  Page 219
                      INDEX
                      Transformers, 19
                                                        Voice, in presentations, 111
                      Transparency, 29, 71
                                                        Voicemail communications, 52, 71
                      Truman, Harry, 30, 76, 92, 139, 140, 142
                      Trust, xv–xvi, 4–5, 9, 28, 36, 46, 61
                                                        Walking around, management by, 58, 66, 107, 149
                        in coaching, 146–147, 150, 154
                        establishing, 146–147, 154
                                                        Wall Street Journal, 122
                                                        Warrants, 80–81
                      Two-way communication, xiv, 46, 57, 70, 145
                                                        Washington, George, 98–99
                      Understanding, checking for, 165–167
                                                        Washington Post, xvii, 7, 37–40, 102, 182
                      United Nations, 93                Vocalization, 109          219
                                                        Watergate investigation, 38–39, 109
                      U.S. Army, 56, 57, 165            Web chats, 59
                      University of Texas, 160–162      Web communications, 49, 50, 70–71, 78, 131
                      Upward coaching, 154              Web sites, 58, 70–71
                      Useem, Michael, 34                Webcasts, 50–51
                                                        Welch, Jack, 32, 36, 69, 87, 108, 114, 115, 120–124,
                      Values                              148, 164, 168
                        affirming, 46, 115              WIFM (what's in it for me?), 49
                        defined, 146                    Will, 159
                        in leadership communications, 5, 7, 175  Williams, Pat, 105–106
                        mentoring and, 151              Winfrey, Oprah, xvii, 16, 99, 102, 103, 113, 130, 168,
                      Veeck, Bill, xvii, 56, 96, 97, 100, 104–106, 129, 182  177, 180, 185–189
                      Veeck—As in Wreck (Veeck), 105    Wisdom, 187–188
                      Venue, of presentation, 87–88     Woodward, Bob, 38
                      Video, 50, 52                     World Trade Center collapse (2001), xvii, 6–7, 22–24,
                      Videotaping presentations, 113      116
                      Visibility, 66                    World War II, 6
                      Vision                            Wright, Mickey, 160
                        affirming, 46
                        in leadership communications, xv, 6, 7, 11–12, 69,  Xerox, 179–180
                          175, 183
                      Visionaries, 18                   Zingerman's, 29
                      About the Author

                          John Baldoni is a communications and leadership consultant and has
                      worked  for  companies  large  and  small,  including  Ford,  Kellogg’s,  and
                      Pfizer. He is the author of three other books on leadership as well as a fre-
                      quent speaker on leadership topics. John also teaches in a management
                      development program at the University of Michigan. Readers are welcome
                      to visit his leadership resource website at www.johnbaldoni.com.



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