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Project Ideation • 75

Specific
Measurable
Attainable
Related to the Goal
timely
environmentally
Responsible

Figure 5.2
SMARTER.

made from among those alternatives. So, how do we add a green compo-
nent to decision-making tools?

deCision-making tools and
the green ComPonent

Because it is a relatively new field, selecting and managing projects with
green components throughout the project can require a different—or at
least enhanced—decision-making process. The sensitivity around the
“conflicting” information about global warming, for instance, creates a
different meeting dynamic. To avoid getting bogged down with extrane-
ous information, or baggage, associated with green issues, a particularly
constructive decision-making environment must be created.

Creating the “green”-Friendly
deCision-making environment
The first effort to establishing a “green”-friendly environment is to make
sure that the objectives are clearly articulated. Being SMARTER (see
Figure 5.2) will certainly help that. The objectives should be all of that, and
particularly environmentally responsible (ER). Once the objectives, with
their ER components, are clearly defined, then the process used to make
the decision should be defined and approved by the body. For instance, how
will the decisions be made? Via committee, by one designated individual,