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136  •  Green Project Management





             eFFeCtive aCtions to aBate greenality issues

             Corrective
             Sometimes  it  is  necessary,  if  not  mandatory,  to  take  corrective  action
             should the project’s greenality be jeopardized. Unfortunately, the impact
             of  that  strategy  may  include  additional  costs,  schedule  and  quality
             impacts, as well as a potential to compromise the project’s greenality. As
             we’ve mentioned before, when push comes to shove, greenality is an easy
             target. Because it is a relatively new process, stakeholders may not have the
             same priority set for greenality as they do for other aspects of the project,
             especially cost. Because of that lower priority, it will be easier for them
             to sacrifice, or at least recommend sacrificing, the project’s greenality. It
             will be up to the project manager to continually emphasize the need (and
             perhaps legal requirement) for project greenality, and the positive effects
             greenality has on the project, both product and process. The reason for the
             emphasis on both is because, while the stakeholders may not be as familiar
             with greenality, they will relate to the product before they will relate to
             the process. But for the project manager, it is a balance of both that will
             make the project successful in terms of results and resource savings. It
             will be especially discouraging to successfully manage the green aspects of
             the project to a point, only to have the savings and success compromised
             during project execution. One other criterion for corrective action is that
             it should be done in a procedural way. One of the best ways to ensure
             that happens is to use an abbreviated plan-do-check-act cycle (sometimes
             called  the  Deming  cycle  or  Shewhart  cycle;  see  Figure  8.2).  Corrective
             actions should be planned with a disciplined process, then implemented
             on a trial basis, evaluated to make sure they solve the problem, and then
             standardized into the project.



              Proactively building greenality into a project is an example of a pre-
              ventative strategy.



             Preventative
             A much better alternative is to conscientiously monitor the project so that
             the issues that need to be controlled are identified early enough to use a
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