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252 Further Reading
Johnson, Mark W., Seizing the White Space: Growth and
Renewal Through Business Model Innovation (Boston:
Harvard Business Press, 2010).
Leifer, Richard, et al., Radical Innovation: How Mature
Companies Can Outsmart Upstarts (Boston: Harvard
Business School Press, 2000).
Markides, Constantinos C., and Paul A. Geroski, Fast Second:
How Smart Companies Bypass Radical Innovation to Enter and
Dominate New Markets (San Francisco: Jossey-Bass, 2004).
McKinsey Global Survey on Innovation, “How Companies
Approach Innovation,” 2007.
O’Connor, Gina, et al., Grabbing Lightning: Building a
Capability for Breakthrough Innovation (San Francisco:
Jossey-Bass, 2008).
Wolcott, Robert C., and Michael J. Lippitz, “Innovation
Management in Large Corporations,” in Hossein Bidgoli,
ed., Handbook of Technology Management (Hoboken, N.J.:
John Wiley & Sons, in press).
Developing Innovative Concepts
Belliveau, Paul, Abbey Griffen, and Stephen Sorermeyer, eds.
PDMA Toolbook for New Product Development (New York:
John Wiley & Sons, 2002).
Burns, Andrew, and Stephen Evans, “Empathic Design: A
New Approach for Understanding & Delighting
Customers,” International Journal of New Product
Development and Innovation Management 3(4), 2002.
Charitou, D., and C. Markides, “Responses to Disruptive
Strategic Innovation,” MIT Sloan Management Review,
Winter 2003.
Chesbrough, Henry, Open Business Models (Boston: Harvard
Business School Press, 2006).