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252   Further Reading


              Johnson, Mark W.,  Seizing the White Space:  Growth and
                 Renewal Through Business Model Innovation (Boston:
                 Harvard Business Press, 2010).
              Leifer, Richard, et al., Radical Innovation: How Mature
                 Companies Can Outsmart Upstarts (Boston: Harvard
                 Business School Press, 2000).
              Markides, Constantinos C., and Paul A. Geroski, Fast Second:
                 How Smart Companies Bypass Radical Innovation to Enter and
                 Dominate New Markets (San Francisco: Jossey-Bass, 2004).
              McKinsey Global Survey on Innovation, “How Companies
                 Approach Innovation,” 2007.
              O’Connor, Gina, et al., Grabbing Lightning: Building a
                 Capability for Breakthrough Innovation (San Francisco:
                 Jossey-Bass, 2008).
              Wolcott, Robert C., and Michael J. Lippitz, “Innovation
                 Management in Large Corporations,” in Hossein Bidgoli,
                 ed., Handbook of Technology Management (Hoboken, N.J.:
                 John Wiley & Sons, in press).



            Developing Innovative Concepts
              Belliveau, Paul, Abbey Griffen, and Stephen Sorermeyer, eds.
                 PDMA Toolbook for New Product Development (New York:
                 John Wiley & Sons, 2002).
              Burns, Andrew, and Stephen Evans, “Empathic Design: A
                 New Approach for Understanding & Delighting
                 Customers,” International Journal of New Product
                 Development and Innovation Management 3(4), 2002.
              Charitou, D., and C. Markides, “Responses to Disruptive
                 Strategic Innovation,” MIT Sloan Management Review,
                 Winter 2003.
              Chesbrough, Henry, Open Business Models (Boston: Harvard
                 Business School Press, 2006).
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