Page 268 - Grow from Within Mastering Corporate Entrepreneurship and Innovation

Further Reading 253

Day, George S., “Creating a Superior Customer-Relating
Capability,” MIT Sloan Management Review 44(3), Spring
2003, pp. 77–82.
Nalebuff, B., and I. Ayers, Why Not?: How to Use Everyday
Ingenuity to Solve Problems Big and Small (Boston: Harvard
Business School Press, 2006).
Nambisan, Satish, and Mohanbir Sawhney, The Global Brain:
Your Roadmap for Innovating Faster and Smarter in a
Networked World (Upper Saddle River, N.J.: Wharton
School Publishing, 2007), p. 123.
Stewart, Alex, The Ethnographer’s Method (Thousand Oaks,
Calif.: Sage Publications, 1998). For an update, see
International Journal of Market Research 49(6) (Ethnography
Special Issue).
Thomke, Stephen, “Enlightened Experimentation: The New
Imperative for Innovation,” Harvard Business Review,
February 2001.
Vandermerwe, Sandra, “How Increasing Value to Customers
Improves Business Results,” MIT Sloan Management Review
42(1), Fall 2000, pp. 27–37.

Innovation Frameworks
Adner, Ron, and Daniel A. Levinthal, “The Emergence of
Emerging Technologies,” California Management Review
45(1), Fall 2002.
Baghai, Mehrdad, Stephen Coley, and David White, The
Alchemy of Growth (Reading, Mass.: Perseus Press, 1999).
McGrath, Rita Gunther, and Ian MacMillan, The
Entrepreneurial Mindset (Boston: Harvard Business School
Press, 2000).
Porter, Michael, Competitive Advantage (New York: Free Press,
Macmillan, 1985).